Behind The Scenes

Category: Social Media

Ever think you’d make a good-looking robot? Well today you can test your theory! The Google Creative Lab just unleashed their Androidify app on Android Market at the Mobile World Congress today. Starting with the standard green guy that we all know and love as a template, you can customize all the way down to a pair of nifty new kickers. Add clothes, facial hair, make him short and fat, tall and thin, or even add some super-stylish facial hair. A lovable Android to call your very own.

Why does an iPhone loving girl like myself take interest all of a sudden in an Android app? Because this newest trending sensation is the brain child of the very talented Jonathan Jarvis from the Google Creative Lab. Congratulations to the Androdify team for an incredible success with over 50,000 downloads in the first few hours.

Make sure to check-out the Androidify website, or the Android Market to download the app, and get creating. If you need some inspiration check out the video below.

If you like the app, send a tweet to @JonathanJarvis and let him know!

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Feb 09, 2010 13:50 ET [marketwire]

Non-Profit Partners With Leading Mobile Video Delivery Platform to Make Content Accessible on 200+ Million Cell Phones via MMS

LOS ANGELES, CA–(Marketwire – February 9, 2010) – David Lynch Foundation Television (DLF.TV), the entertainment branch of the Academy Award-nominated director’s peace and education advocacy non-profit, today announced a partnership with Mogreet — a leader in mobile video marketing — to bring DLF.TV’s video content into the mobile space. DLF.TV’s first mobile video will be a special music montage short, shot and directed by David Lynch, featuring Afghan-American singer Ariana Delawari. The promo is premiering on DLF.TV, in partnership with Flavorpill, on February 2nd, 2010. Shot in the director’s distinctive style, the short shows Delawari dressed in an array of Old Hollywood costumes, singing snippets from a number of songs off of her debut album, Lion of Panjshir, released by Lynch’s own record label. Cell phone users will be able to view the trailer by texting “LYNCH” to 647338.

As mobile messaging has become truly mainstream — more messages are sent/received every day than there are phone calls placed/received — Mogreet takes texting to the next level, namely video. Mogreet’s platform is utilized by leading brands around the United States to communicate with their customers. Most commonly used as a marketing tool by for-profit businesses, the partnership with DLF.TV is Mogreet’s first foray into the non-profit space.

“We are always looking for ways to expand the reach of our video content,” commented Heather Hartnett, Director of Communications, DLF.TV. “Previously, that reach was limited by the bounds of the Internet, so we’re very excited to be going mobile with the Delawari video and reaching interested viewers directly on their cell phones.”

Mogreet’s proprietary mobile video messaging platform is the first of its kind in the US, and has the largest MMS footprint in the country. The company can reach more than 200 million consumer’s handsets, across all major carriers.

“Mogreet’s mobile video marketing has proven its ability as an effective tool for for-profit businesses to reach their consumers directly, but there is a huge potential for non-profits to utilize the service as well,” commented Jay Goss, Senior Vice President, Sales and Marketing, Mogreet. “We’re very pleased to be partnering with DLF.TV on this first experiment in non-profit mobile video delivery and we hope that it will lead to future mobile video campaigns with DLF.TV and other non-profits.”

Charity Navigator, an independent charity evaluator, reported that $230 billion dollars were given to charities in 2009 by US individuals. $10 billion of that was through online giving. While that seems like a small amount, it was up 50% from 2008. It is no secret that online giving–through websites, social media (such as Facebook Cause Pages), and mobile phones–is the future of mass participation in the charity space.

Let’s look specifically at mobile giving for a moment. More texts are sent and received now in the US than calls are sent and received. It isn’t uncommon that someone changes their addresses more often than they change their cell number. Using your cell phone to make an online payment–for a credit card statement, an amazon order, or an”app” purchase–is becoming normal.  In 2010 using SMS to donate to your favorite charity is all the rage. The first major success story of this technology has been demonstrated by the American Red Cross in their Haiti Relief campaign. The Mobile Giving Foundation said it’s processed $35 million in donations so far for relief efforts in earthquake-ravaged Haiti. Clearly, this model is proving itself and we should expect to see a lot more of it going forward. As exciting as this new medium is, we should also keep in mind that the call for donations in the case of Haiti is an outlier among normal charity giving and there are definite challenges to the mobile model. Having said that I am a strong supporter of using mobile devices in the non-profit space.

Along these lines be on the lookout for an announcement from DLF.TV about going mobile!